Many small business owners and entrepreneurs understand this dilemma. You start with what you feel is a wonderful idea, work hard to achieve your goals, put tons of time and energy into this project but fail to promote your business in a confident manner. What happened? Why are you having trouble remaining confident and why is your business hurting? The answer is a simple one. Probably, much more simple than you first realized.
The amazing thing about entrepreneurs and small business owners is the amount of bravery and willingness they show without even realizing it. As a small business owner, you need to realize that committing to the idea and executing it in the first place was probably one of the bravest things you could have ever done. Entrepreneurs don’t wade in slowly, they jump in and take control to make things happen. Sadly, this process can be a hard one and can often leave you feeling much less confident than you did at the beginning. So, how can I remain confident and use this confidence to make sure my business is thriving? That’s a wonderful question!
Why Small Business Owners should show Confidence
Try looking at it this way: When you are networking and people ask you about your business you shouldn’t be scared of telling them all the wonderful details you worked so hard on. If you act as though it isn’t important or you don’t know what you’re doing, people will respond negatively. No one wants to give their business to someone they don’t have full confidence in. You especially don’t want to give your business to someone who seems as though they don’t even care. The fact of the matter is, no mater what, you should be incredibly proud. You took the plunge and now someone is asking about your business and that is a very big deal! Even if that is all you have achieved, be grateful, gracious and excited!
Have you ever heard that expression, “Fake it until you make it”? I would like to use that idea but make a few changes to this statement. Instead of faking it, you worked hard and made it a reality. Even if you don’t know everything yet, you can still speak passionately about your products and services because, when it comes down to it, people want to work with people who care about what they are doing. You don’t need to fake it. You worked hard and made things a reality, and while you’re still learning, you are continuing to better yourself and your Company for the benefit of others. I think a more appropriate phrase would be, “Work hard and be passionate until you’re the master at what you do.”
Are you an entrepreneur who is still learning? How do you speak about your business and efforts?