Keep in touch
Have you ever made a great connection with someone in a group, on social media, or anywhere while networking, and then lost touch? Or maybe you are just letting these contacts sit in that address book and only using them when you really need them. This happens to the best of us, but here are some quick ways to prevent that from happening.
Create a relationship, and build it!
We are all selling more than just our products and services, we are selling ourselves. We put ourselves in all that we do, and not only that but we want to buy something that is more than just an object, or a service. So you should build a relationship with the clients and network that you are trying to build or create. Make sure your network feels like more than just a number on your list or a name. Put your customers into a spreadsheet and add notes to their section as you get to know them better. Determine how often you need to chat with this person and make plans to do.
Use those Notes!
Look at the notes that you made as you connected with your customer, now create a custom email to help them with their needs that you have noted. You can do this by finding relevant articles that have already been written and sharing them, or if you are a writer, you can type a more personal article for your clients’ needs. This will let your clients see that you are paying close attention to what they need, and they will feel appreciated. This can also be done with a good book, giving the summary of what it was about as it relates to their needs. This is a unique way to maintain your network!
Show you care
When your customer does something in their business or personal life, congratulate them. Have someone in your network that landed a new job, a big new customer, tell them congrats. It will mean a lot to your network, and this also ties in with your note taking ability. Not only take the time to congratulate someone but thank them. What for? There are dozens of reasons that you should thank your networkers for, one being that they are part of your network to begin with! Maybe one of your contacts inspired you, or they pushed you forward in someway that helped your business. Take the time to thank them, even if they have no idea that they impacted you or your business goals. If you are struggling with what to say in your email, there are tons of guides online that can help you decide what to write.
Have a productive week!